Direct selling is one of those industries that is not defined by caste, creed, socio-economic background or gender. Women empowerment is crucial for Aarogya Bhumi. Here are a few ways as direct selling we plays a crucial role in women empowerment in India –

1) Financial Independence minus gender bias

One major aspect that hinders women from imposing themselves in society is not having opportunities to support themselves financially. Even today, a majority of women depend on men to support them. With the advent of technology, employment opportunities have become more accessible.

In fact, direct selling is one of those opportunities that are accessible to everyone regardless of gender. It is an industry that provides equal opportunities for both men and women. There has been a significant rise in the number of women taking up direct selling and making themselves financially independent.

Now it is possible for women to become successful in direct selling without the fear of any biases. In an era where economic independence is crucial, women across India are discovering a unique avenue for entrepreneurial growth through direct selling.

The transformative impact of direct selling allows women to utilise this platform as a stepping stone towards achieving financial independence and shaping their entrepreneurial journey. We believe in gender equality and focus on nurturing and empowering the skills of its people.

We have decided to work hard to empower women, youth and retired professionals, amongst others. With a robust business model of equal opportunity, Aarogya Bhumi has enabled many women to join its platform and become financially independent.

It aims to use women's natural talents to develop the direct selling sector by empowering and enabling their entrepreneurial talents.

With a population exceeding 1.4 billion, India's journey toward economic self-sufficiency takes on a new dimension when viewed through the lens of women empowerment. Direct selling is a burgeoning industry valued at Rs 16,000 crore and is projected to reach Rs 64,500 crore by 2025, according to the FICCI-KPMG Report.

Additionally, the report predicts that women will make up over 60% of network participants in the direct selling industry. It offers a flexible pathway for women to engage in direct-to-consumer sales, utilising social networks to build their businesses in alignment with their interest in a particular segment.

Far beyond being a mere economic activity, direct selling is today evolving into a vehicle for self-reliance, resonating deeply with the ethos of 'Atmanirbhar Bharat'.

It emerges as a pivotal force driving economic inclusivity, in line with the Union Budget 2023-24's emphasis on expanding the FMCG sector to support women’s self-employment and financial freedom.