Product Description

• 🌾 Jowar Atta (Sorghum Flour) – Description

  Jowar Atta, also known as Sorghum flour, is made by grinding Jowar grains — the seeds of Sorghum bicolor, a cereal crop from the grass family Poaceae. It is one of the most important millets grown in India and Africa, valued for its nutrition and adaptability to dry climates.

  Botanical Description:

  • Scientific Name: Sorghum bicolor

  • Common Names: Jowar (Hindi, Marathi), Cholam (Tamil), Jonna (Telugu), Jola (Kannada), Sorghum (English)

  • Family: Poaceae

  • Plant Type: Tall cereal crop (1–3 m height)

  • Grain Color: White, yellow, or red depending on the variety

  Nutritional Value (per 100g of flour):

  • Energy: ~330–350 kcal

  • Carbohydrates: ~70–75%

  • Protein: ~10–12%

  • Dietary Fiber: ~8–10%

  • Fat: ~3–4%

  • Rich in: Iron, Calcium, Phosphorus, and B-vitamins

  Health Benefits:

  • Gluten-free – suitable for people with celiac disease or gluten intolerance

  • High fiber content helps in digestion and weight management

  • Has a low glycemic index, beneficial for diabetics

  • Rich in antioxidants that support heart health

  • Provides plant-based protein for vegetarians

  Uses:

  • Used to make rotis, bhakris, dosas, porridges, and baked items

  • Can be blended with wheat or other flours for added nutrition

  • Popular in traditional Indian diets and health-conscious recipes